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Make Your Business Plan Read Like An Action Novel - Receive Stronger Responses and Real Results

Let's face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and harvest options, key elements of any plan, can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions.

I write business plans, teach business school students to write plans and read plan submissions daily in my consulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great product or service opportunity, mated to a boring, non-creative document, is dead on arrival. And, this is a shame, because many potentially valuable commercial opportunities are lost, not discovered, abandoned, when funding or license options close.

A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: "you only get one chance to make a great first impression", is never more true than when presenting a business proposition. There is always more opportunity in the marketplace than capital or placement possibilities, too much supply and limited demand. Give your product every possible chance for success by presenting the item as an exciting, needed advance, not being addressed in a growth category.

Here are some basic tips to consider when creating the document you will present as a blueprint for your new opportunity.

Paint a word picture in the Executive Summary. Visualize the story you must synopsize in this crucial section. Tell briefly, the unique features and benefits of the project. Explain and quantify the size of the opportunity. Explain the research conducted to support assumptions. Outline management and specific qualifications of the team. State, and be able to support later in financials, investment monies needed and use of funds. Finally, detail very briefly Return on Investment and Harvest goals. All of this must be accomplished in only two full pages.

There are many outlines or templates acceptable to format the plan. There is no one, single, absolute format for a successful plan. An original product, with a beautifully crafted plan will succeed in any number of style formats.

Keep the actual Business Plan short. Do not confuse a lot of pages with success. It is much more important to be on-point, quick paced, creative than lengthy in the narrative. Financials need to be very well constructed and narrated, line by line. I try to never go over 20 to 24 pages.

Extensive Exhibits, placed behind the actual Business Plan, are always excellent tools. If the document is well received by the reader, and by the investor, a full set of Exhibits will reinforce the strength of your opportunity and confirm that this is a product to be seriously considered.

If you are seeking to raise capital to self-market your product or service you will need a successful, very experienced management team in hand, or available, and able to fully commit to the project. No investor will consider any new opportunity that purports to have a carpenter (by experience) serve as Chief Financial Officer. We see this all the time and it is a non-starter.

Have passion for your product or opportunity. Passion overcomes and trumps a lot of shortcomings. Do not be a dreamer with passion, however. Passion needs to come from the knowledge that you have not taken shortcuts, have really and extensively researched and identified the market and your product's place in this competitive maelstrom. Knowledge leads to confidence and this will lead to a passionate belief that success will be achieved.

Successful Business Plans open doors. A fill-in-the-blank template is a waste of postage. An exciting Business Plan fully details an exciting offering for full, serious commercial consideration. Anything less, any document containing obvious shortcuts, will not get past a junior reader's quick scan. Give your product every chance to succeed. Craft a Titanic (the movie), not Titanic (the ship).

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

For 20 years Mr. Ficke and his consulting firm, Duquesa Marketing, has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

Article Source: http://EzineArticles.com

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Create a Business Plan Articles

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Creating a Business Plan

Philosophers should not be entrusted the responsibility of creating a business plan. The planning for pursuit of opportunities is fraught with risks, many of them inevitable. You need to get real before you even think of creating a business plan. Here you can find some practical suggestions to help create a business plan that works.

Adopt a flexible mindset from the beginning. Keep your plan fluid and ma... Continue Reading...


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You are here >> Empowerment Center >> Create a Business Plan Make Your Business Plan Read Like An Action Novel - Receive Stronger Responses and Real Results Let's face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and harvest options, key elements of any plan, can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions. I write business plans, teach business school students to write plans and read plan submissions daily in my consulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great product or service opportunity, mated to a boring, non-creative document, is dead on arrival. And, this is a shame, because many potentially valuable commercial opportunities are lost, not discovered, abandoned, when funding or license options close. A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut. Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: "you only get one chance to make a great first impression", is never more true than when presenting a business proposition. There is always more opportunity in the marketplace than capital or placement possibilities, too much supply and limited demand. Give your product every possible chance for success by presenting the item as an exciting, needed advance, not being addressed in a growth category. Here are some basic tips to consider when creating the document you will present as a blueprint for your new opportunity. Paint a word picture in the Executive Summary. Visualize the story you must synopsize in this crucial section. Tell briefly, the unique features and benefits of the project. Explain and quantify the size of the opportunity. Explain the research conducted to support assumptions. Outline management and specific qualifications of the team. State, and be able to support later in financials, investment monies needed and use of funds. Finally, detail very briefly Return on Investment and Harvest goals. All of this must be accomplished in only two full pages. There are many outlines or templates acceptable to format the plan. There is no one, single, absolute format for a successful plan. An original product, with a beautifully crafted plan will succeed in any number of style formats. Keep the actual Business Plan short. Do not confuse a lot of pages with success. It is much more important to be on-point, quick paced, creative than lengthy in the narrative. Financials need to be very well constructed and narrated, line by line. I try to never go over 20 to 24 pages. Extensive Exhibits, placed behind the actual Business Plan, are always excellent tools. If the document is well received by the reader, and by the investor, a full set of Exhibits will reinforce the strength of your opportunity and confirm that this is a product to be seriously considered. If you are seeking to raise capital to self-market your product or service you will need a successful, very experienced management team in hand, or available, and able to fully commit to the project. No investor will consider any new opportunity that purports to have a carpenter (by experience) serve as Chief Financial Officer. We see this all the time and it is a non-starter. Have passion for your product or opportunity. Passion overcomes and trumps a lot of shortcomings. Do not be a dreamer with passion, however. Passion needs to come from the knowledge that you have not taken shortcuts, have really and extensively researched and identified the market and your product's place in this competitive maelstrom. Knowledge leads to confidence and this will lead to a passionate belief that success will be achieved. Successful Business Plans open doors. A fill-in-the-blank template is a waste of postage. An exciting Business Plan fully details an exciting offering for full, serious commercial consideration. Anything less, any document containing obvious shortcuts, will not get past a junior reader's quick scan. Give your product every chance to succeed. Craft a Titanic (the movie), not Titanic (the ship). Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money. After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance. For 20 years Mr. Ficke and his consulting firm, Duquesa Marketing, has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio. Article Source: http://EzineArticles.com Recommended Resources www.webizpromotions.com Do you want to be on page 1 of Google search engine results, we can do this for you Outsource your Website promotion and Search Engine Optimization to us Announcing An Amazing New Outsourcing Service That Does ALL Your SEO, Website Promotion, Social Bookmarking, Article Writing, Video Marketing, Press Releases, Link Building, Blog and Forum Posting PLUS Much More, So You Can Enjoy The Benefits Of Massive Free Traffic & Huge Viral Distribution... Without Doing Any Work!" www.webizpromotions.com www.powerseller2be.com - Learn the Secrets of eBay PowerSellers who are raking in thousands every month Start, Build and Grow your eBay business to PowerSeller status. Free Resources & Book with a step by step video tutorial on starting your ebay business click here www.homebusinessMentor.biz - Coaching,Resources and Training to Empower you to succeed, Excel and Prosper in your own Home Business Discover the Secrets of Successful Home business Owners who are making Money every day working from Home.		Create a Business Plan Articles Create A Business Plan: Elements Of A Great One Create A Business Plan: Getting Started Create A Business Plan: How To Use It Create A Business Plan: Steps To A Great One Create A Business Plan: Why You Need One Create A Business Plan: Writing About Productive Procedures Create A Business Plan: Writing About Your Sales Potential Create A Business Plan: Writing It For Money Create A Business Plan: Writing the Financial Forecast Create A Business Plan: Your Statement of Purpose Create a Business Plan Related eBooks

Create a Business Plan Related Articles Creating a Business Plan Philosophers should not be entrusted the responsibility of creating a business plan. The planning for pursuit of opportunities is fraught with risks, many of them inevitable. You need to get real before you even think of creating a business plan. Here you can find some practical suggestions to help create a business plan that works. Adopt a flexible mindset from the beginning. Keep your plan fluid and ma... Continue Reading...
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